
en·dure Principles/Philosophy
Mission:
To proactively support how founders and their investor partners can effectively de-risk their shared start-up journey together.
To provide an on-demand services team of high impact founders, coaches and mediators who bring 20+ years of diverse entrepreneurial, behavioral, and conflict resolution practices, all under one roof.
To enable founder teams to easily access the kind of "contextual knowledge" they might truly value, from peers they can authentically trust, while working directly with fellow entrepreneurs that have lived their journey.
PRINCIPLES
1st
NEUTRALITY
2nd
RECOGNITION
3rd
HONESTY
4th
EMPOWERMENT

Refreshing your passion for success
Unfortunately It's not "all good". Like yourself perhaps, we've wished on occasion that our start-up team had someone truly objective when we were in the scrum, as we passionately argued, challenged, and doubted each other. A person that knew our start-up reality, has lived the constant pressure of deliverables, and knows the trappings of a competitive "team" dynamic.
Let's be real, teams struggle to push through, or they just implode. An EIR often knows less than you do, and your venture partner is either un-reachable, frustrated with you, or not really a coach. "Just figure it out" is not really a solution!

PHILOSOPHY
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Establish credible trust - provide un-bias perspective, qualification, and background as entrepreneurs.
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Discover the complexity of your friction points, no frustration or wasted time with vague discovery.
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Understand and word the issues - like only fellow entrepreneurs can.
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Apply contextual experience - we know your process, deliverables, and daily pressure as you do.
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Deliver results by collaborating on the solutions - achieving deeper perspective, better clarification, and shared trust.
Trust - entrepreneur to entrepreneur
We start by providing un-bias perspective, qualification, and in depth background as fellow entrepreneurs, coaches and mediators
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Authentic discovery
Discover the complexity of your friction points, only the way a fellow entrepreneur can. No wasted time or frustration with vague discovery
Validate your real issues
We know and lived your life intimately like only fellow entrepreneurs can, so we dig into your everyday issues as a neutral voice in the room​​
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Provide verified experience​
Because we are neutral and understand your friction and daily pressure we can actively listen and coach you on how to help you, your way​
Collaborative velocity
Helping your whole team gather deeper perspective, clarification, and shared ownership, re-establishing renewed trust and commitment
Contact us and meet a team of fellow entrepreneurs, coaches and mediators that truly understand the start-up journey, and how to get your team back on track!
